The idea of our company is stronger, the more accurate it is. The more precise it is, the clearer what the company does and what it doesn't do. The idea is the basis of strategic marketing, it should contain features that distinguish the company (what it does) from other companies (what they do). If the owner accurately understands the specifics of his idea, the company has great chances for a long and successful existence and development. There are a number of questions that help identify these features